Tuesday, January 29, 2008

Mitsubishi Prototype-S

Mitsubishi Motors to show Prototype-S sports hatchback concept at 2008 Geneva Show

Tokyo, January 28, 2008 -- Mitsubishi Motors Corporation is to give the Prototype-S concept for a sports hatchback its global debut at the 78th Geneva International Motor Show which runs from March 4 through March 16 at the Geneva Palexpo exhibition and conference complex (opening to the general public on March 6.)

Deriving from MMC's sport sedan family, which includes the Lancer (named the Galant Fortis on the Japanese market) launched in 2007 and the Lancer Ralliart announced at the 2008 Detroit Motors Show and the Lancer Evolution (Lancer Evolution X in Japan) premiered at the 2007 Tokyo Motor Show, Prototype-S takes the form of a hatchback -- a very popular body type in European markets.

Distinguished by the inverted-slant nose with trapezoidal grille front fascia that marks Mitsubishi Motors new design identity and with wide-and-low proportions that leave no doubt as to the concept underlying its design, Prototype-S uses exterior lines to craft a shape that is powerful and sporty even by European standards, echoing the acclaimed 2005 Concept-Sportback show car.

In its mechanical specification Prototype-S is powered by a 2.0-liter 4-cylinder DOHC MIVEC*1 intercooler / turbocharger engine [developing maxima of 177 kW (240 PS) and 343 Nm (35 kg-m)] mated to Mitsubishi Motors's high-efficiency Twin Clutch SST automated manual transmission that marries fun-to-drive control with outstanding fuel efficiency. The full-time 4WD driveline features Mitsubishi Motors' Active Center Differential (ACD) that uses an electronically controlled multi-plate hydraulic clutch to optimally tailor front/rear drive torque split to different driving conditions and deliver the best balance between steering response and traction.

*1 MIVEC : Mitsubishi Innovative Valve timing Electronic Control System

Mitsubishi Motors at the 2008 Geneva Motor Show

What’s in a colour? Well for Mitsubishi at the Geneva Motor Show in March, the colour will be orange, embodying the lively, warm, enthusiastic, creative, energetic, successful, and stimulating character that is Mitsubishi Motors in 2008.

Right-brained (emotional responses) and different (standing out from the crowd), MMC embodies these traits through an all-new range of cars, each of them supported by an iconic figure on a mission:
• Lancer Evolution: … our sporting spirit • “i”: … our green (orange..?) vision • Shogun: … our “go-your-own-way” 4-Wheel Drive expertise
Indeed, at the 2008 Geneva Motor Show, each of Mitsubishi’s premieres and key displays will broadcast the same very orange messages:

Lancer Prototype-S:

Just as Concept-X (2005 Tokyo) and then Prototype-X (2007 Detroit) announced the new Lancer and Lancer Evolution X (ten), Prototype-S will follow in the footsteps of the much-acclaimed Concept-Sportback show car (2005 Frankfurt) to preview the shape of the forthcoming Lancer Sportback.

When launched later in the year, this 5-door hatchback variant of the new Lancer family will be the most important of all in Europe, representing 70% of the forecasted Lancer volume in the overall region and 80% in the UK. Sporting a powerful metallic orange - similar to the one selected for Lancer Ralliart at the Detroit Auto Show a few weeks ago - Prototype-S will add the convenience of a lift-gate and flexible rear seating to the driving dynamics of the new Lancer range. It will hit the same unconventional buttons as Lancer Sports Sedan, albeit in a hatchback format, benchmarking the likes of Alfa Romeo with the 156 / 159 Sportwagons (dynamic benchmark) and of Saab with the legendary Saab 900 Turbo Combi-Coupé (aspirational benchmark).

Mirroring this aspiration: a sporty wedge-like profile, sharply chiselled lines, assertive stance born from a long wheelbase and wide track proportions, a high-shouldered rear end and the very expressive rear roof spoiler will embody Mitsubishi’s vision for a flexible sports sedan in the C/D sector, away from the traditional hatchbacks.

Fittingly, Prototype-S will blend elements from Concept-Sportback (the overall concept), Lancer Evolution X (the execution) and Lancer Ralliart (240ps / 343 Nm 2.0 litre turbo engine, Twin Clutch SST gearbox, full-time 4WD drivetrain featuring Mitsubishi Motors’ Active Center Differential), as well as proposing a further evolution of Mitsubishi Motors’ Jet Fighter grille.

i- EV

Livelier and more indicative of a healthier future for mankind than the cold tones of green and blue usually connected with environmental communication, orange would suit Mitsubishi’s bright developments in that direction very well indeed…

Spearheading these efforts, the electric-powered “i-EV” city car will also be displayed in Geneva as an indication of Mitsubishi’s commitment to innovative environment-friendly solutions.

Pajero Evolution

Cancellation of the 2008 Dakar notwithstanding, Pajero Evolution will once again play the guest star, bringing warm and exotic memories from Pajero’s 12 victories: a tribute to Pajero’s abilities and to Mitsubishi’s rugged quality and expertise in 4-Wheel Drive technology.

No comments: