Friday, May 9, 2008

The New Volvo V70 R-Design

The best-selling Volvo V70 becomes the fifth Volvo model to be offered with the sporty factory-fitted R-Design option pack. This further cements Volvo Cars' aim to offer unique products to particularly discerning customers.

The Volvo V70 estate car is for many people the very essence of Volvo: practical, safe and exuding Scandinavian elegance. The R-Design pack spotlights a new dimension: impassioned, extrovert and challenging.

"Increasing numbers of customers want cars that express individual taste and style. Volvo Cars has therefore created the R-Design option pack to add a refined sporty look to the other attractive characteristics of our products," says Gerry Keaney, Senior Vice President, Marketing, Sales and Customer Service at Volvo Cars.

Comprehensive package

The R-Design pack for the Volvo V70 boasts a wide range of eye-catching features. For example door mirror housings and grille detailing in silk metal finish, chrome exhaust tailpipe and specially designed 18-inch aluminium wheels. On the inside it is primarily the purposeful, sporty leather-clad seats in black and cool Nordic Ceramic Light that catch the eye - together with the various aluminium details. From the instrument panel's aluminium inlays to the centre console and door sides, there is a milled circular décor pattern that spreads like ripples in water.

Optimised sports chassis

Volvo R-Design not only offers visible detailing, it packs properties that simply have to be experienced out on the road. The sporty chassis offers plenty of driving pleasure and immense control in every situation. The sports chassis has been optimised with the help of features such as stiffer anti-roll bars and bushings and lower ground clearance for more direct road contact and more responsive and rewarding steering feedback.

"The big challenge with this project the R-Design chassis was to combine crisp driving pleasure with Volvo's renowned secure properties in poor road conditions such as heavy rain or snow. I'm convinced we've found exactly the right balance," says Ekkehard Schwartz, Vice President Chassis and Vehicle Dynamics.

The whole package - Volvo V70 R-Design

  • Grille in silk metal finish with R-Design emblem.
  • Foglamp décor at the front in silk metal finish.
  • Door-mirror housings in silk metal finish.
  • Five-spoke 18-inch aluminium wheels - Cratus.
  • Black anodised window mouldings made of aluminium.
  • Tailgate spoiler in the same colour as the body.
  • Chromed visible exhaust tailpipe, 90 mm diameter,
  • Rear colour-matched spoiler with black insert.
  • Sports chassis: lowered 20 mm front and 15 mm rear.
  • 11 exterior colours to choose between.
  • Sports seats reinforced with extra foam padding in the seat and backrest cushions for added stability and comfort.
  • Combined instrument with blue dial faces unique to R-Design cars.
  • Sports steering wheel trimmed in perforated leather and R-Design emblem.
  • Sports pedals made of aluminium.
  • Upholstery of smooth leather in Off-Black and Ceramic Light colour combination, embossed with the R-Design emblem in the backrest.
  • Specially designed centre console and unique décor pattern.
  • Gear selector trimmed in perforated leather.
  • Off-Black sports mats.

To further emphasise its sportiness, the car has no rails on the roof. These are however available as factory options for those buyers who wish to specify them.

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