The New Kia Soul

Kia Motors America (KMA) announced the North American debut of the all-new Kia Soul passenger vehicle at the 2008 Los Angeles Auto Show. Designed in Southern California, the Kia Soul is the newest product offering to join the company's ever-expanding line-up, following the introduction of the all-new Borrego midsize SUV earlier this year. Soul's bold and edgy design is indicative of the new Kia design theme, with more package and styling combinations than any previous Kia vehicle. With Soul's arrival as an early model year 2010 vehicle to the C-Segment, it allows young and young-at-heart buyers to have the freedom to truly personalize and emotionally connect with their vehicle.

"The Kia Soul is for those who love individuality but don't like to be categorized by finding the next best thing," said Michael Sprague, vice president of marketing, KMA. "Indicative of the new design direction of KMA, Soul is an attractive and customizable vehicle for those looking for something with a little more personality than other vehicles on the market today.

Edgy and Confident Exterior

Originally debuted as a concept vehicle at Detroit's North American International Auto Show in 2006, Kia Soul's exterior remains true to the original Kia Soul concept design implying power and strength. With an angled window line, rounded nose, large flared back headlamps and chrome grille, the Kia Soul is given a friendly face and exudes a youthful exuberance for coasting along the beach or cruising downtown city streets, redefining the concept of freedom.

The beltline rises from the front wheel arch to create a gentle wedge shape and continues under and around the rear side window. The rear is dominated by the vertical combination rear lamps set into the body color panel with clear outer lenses. The body and wheel arch crease line extends around the bumper for a tough, not rough, style matching the look from the front.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, the versatile five-door offers plenty of standard features. The Kia Soul includes black door handles and side mirrors, body-colored bumpers, rear wiper/washer and 15-inch steel wheels fitted with P195/65R15 tires. Upgrading slightly to the Soul+ offers keyless remote entry, solar glass, privacy glass on the rear side and rear windows body-color handles and power side mirrors along with 16-inch alloy wheels with P205/55R16 tires. Enhancing to the Soul! adds power moonroof, fog lights, 18-inch alloy wheels furnished with P225/45R18 tires, while the dynamic Soul sport features side sills, rear spoiler, 18-inch alloy wheels, unique front and rear fascias, wholly personifying the sporty, urban look Soul embodies.

Spacious, State-of-the-Art Interior

Inside the cabin is where Kia Soul really shows its power to surprise. For those who want a personal lounge on wheels or an efficient cargo carrier with 14 storage zones, Soul has it covered. While Kia Soul offers a relatively small footprint, it offers a surprisingly spacious interior. Passengers will find comfort in the roomy cabin. All five adult passengers will find ingress and egress simple and effortless, credited to tall doors and a high seating position, and each Kia Soul will be able to have its own personality thanks to multiple options for interiors with different colors, fabrics and audio system packages available for selection.

The Soul's interior design is decidedly influenced by the car's highly specified audio system. An uncluttered dashboard with a three-dial instrument cluster, LCD illumination, a floating center stack design is the key visual feature and offers enticing access to the AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities and three months complimentary service . Standard auxiliary and USB input jacks also can be found in the center console with full iPod® controllability via the audio head unit and steering wheel controls.

Additional standard interior features include a tilt steering column, power door locks, power windows with driver's side auto-down, map lamps and a rear wiper and washer. Stylishly appointed cloth seats provide comfortable seating while a 60/40 split-folding rear seat offers multiple seating and cargo arrangements depending on driver and passenger needs.

Soul+ offers additional standard features including air conditioning, cruise control with steering wheel-mounted controls, Bluetooth® hands-free connectivity, a leather-wrapped steering wheel and shift knob, privacy glass and tweeter speakers. Available upgrades for the Soul+ trim include an audio upgrade package power moonroof and floor mats, which become standard on the Soul!. Advancing to the Soul! adds unique beige-black interior trim and cloth seats and metal-finish trim. For the Soul! and Soul sport, an Audio Upgrade Package enhances the sound with center speaker, subwoofer and 315-watt external amplifier.

For consumers with more athletic and active lifestyles looking for even more excitement, the Kia Soul sport offers a sport-tuned suspension, metal pedals, unique red-black interior trim with sport cloth seats and metal-finish trim.

Advanced Platform/Chassis

Kia Soul is different, right down to its all-new platform. With its own distinctive style, Soul features front-wheel drive, a high roofline and an unusually long wheelbase. Built on a platform with a wheelbase of 100.4 inches, an overall length of 161.6 inches, an overall width of 70.3 inches and overall height of 63.4 inches the Soul offers a comfortable interior with roomy seating for up to five passengers. With more than 70 percent high-tensile-strength steel to enhance structural strength without adding a lot of weight, the all-new, Kia-engineered body achieves high torsional stiffness, benefiting handling, ride quality and refinement. Additional measures to help ensure good noise vibration and harshness (NVH) qualities are fitted throughout the Kia Soul.

Mounted on the front sub frame that supports the engine and transmission, the Kia Soul is fitted with a fully independent front and twist-beam rear suspension system, with front MacPherson struts and coil springs, designed to deliver responsive handling and an agile ride. In the rear, the Soul suspension is sub-frame-mounted with a transverse torsion beam axle with trailing arms for a smooth ride and minimum intrusion into the cargo space. For optimal space, the rear anti-roll stabilizer bar is mounted inside the torsion beam.

Under-the-Hood Options

Kia Soul offers an agile, smooth and spirited ride. Its 1.6-liter, four-cylinder engine is mated to a five-speed manual transmission, which produces approximately 120 horsepower. For those looking for a little more power, a 2.0-liter four-cylinder engine is available with either the five-speed manual or a four-speed automatic transmission. The latter engine produces approximately 140 horsepower, and is available for Soul+, Soul! and Soul sport. Fuel economy for both engines is estimated at 30 or more miles per gallon.

Standard Kia Safety Features

Kia Soul continues to offer the same high level of standard safety equipment as all Kia vehicles, with features such as front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags and a tire pressure monitoring system (TPMS). An antilock brake system (ABS) with electronic brakeforce distribution (EBD), electronic stability control (ESC), and rear disc brakes are standard on Soul+, Soul! and Soul sport models.

Industry-Leading Warranty

Like all Kia models, Soul is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty, and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the comprehensive coverage program.

Kia Koup concept

Combining youthful exuberance with a sporty and sleek design, Kia Motors America (KMA) debuted the Kia KOUP concept at the 2008 New York International Auto Show (NYIAS) during a press conference at the Jacob K. Javits Convention Center. Illustrating the shape and evolution of future Kia vehicles, the simple yet bold and aggressive KOUP exterior is complemented by its realistic and sleek interior design. Originating from the Kia Motors America Design Center in Irvine, Calif., the Kia KOUP concept embodies Kia's philosophy of "Exciting and Enabling" with its balanced proportions and fluid design set to evoke an emotional driving experience.

"The Kia KOUP concept represents the future of the Kia brand and its dynamic vehicles that speak to our core philosophies," said Tom Kearns, chief designer of KMA. "Kia strives to appeal to the emotional side of car enthusiasts who seek adventure and want to take a leap into the future with style and advanced technology, and the KOUP effectively delivers."

First Glance

Curb appeal begins with the KOUP's balanced proportions and fluid design. From the tab-shaped and purposeful upper grille to the high-tech and pragmatic headlamps, the front fascia's form gives the vehicle a bold and aggressive stance.

The KOUP features an uncomplicated yet dynamic wedge shape along its sides stemming from its glowing, carbon fiber and black chrome enhanced LED lamp lenses.

While the KOUP's overall form is simple and precise, it makes a design statement with positive tension created by a "swoosh" that swoops from the "C" pillar forward, down to the "A" pillar and flares all the way back around to the reardeck lid. A trailing horizontal lip along the deck lid tapers up toward the outer ends to meet up with the swoosh from the beltline. The rocker sill has a distinctive "check mark" shape and prominent wheel flares that give the KOUP a strong, lowered stance. The short overhangs and wide stance reflect its well-balanced and responsive character.

No element of high-style design is missing in the Kia KOUP concept as illustrated by its greenhouse-integrated, panoramic-view glass with two panels extending from the windshield through the roof to the backlight, appearing as two parallel pieces of glass - similar to a fighter jet cockpit. Segregating the glass panels, an interior mood light runs the full length of the greenhouse. To further the performance-inspired appearance with sporty elegance, carbon fiber enhancements accent the KOUP's chin spoiler, lamp lenses, cowl panel, side-view mirrors, rear bumper insert and rear diffuser, while flashy twin wheel spokes include carbon fiber inserts paired with an open design to show off the Brembo® calipers and cross-drilled rotors.

Inside the Cockpit

Conceived artfully and with graphic precision, the KOUP's interior hones in on the desires of auto enthusiasts from the inward lean of the dashboard and Supervision instrument panel, enhancing the performance-inspired driving experience to the custom-designed, race-inspired steering wheel in front of a three-gauge instrument cluster. Carbon fiber accents on the shifter plate and seat tilt-adjust mechanism reinforce sporty performance.

Audiophiles and car enthusiasts alike will take heed of eight speakers, including large rear deck speakers matched to a juke box audio system, further harmonizing the driving experience. A built-in Bluetooth®-enabled navigation system with Map On Demand (MOD) is just the beginning of the telematics services.

The Kia KOUP features a realistic interior design that integrates high-style materials, including rich and supple seat fabrics accentuated with concrete- and black-color trims. As a true driver's car, the front seats contrast the rear seats with opposing colors and patterning and horizontal, padded silicone bars occupy the seat backs for extra comfort. High-tech details are integrated into the interior, including convenient smart key with push button start, and a six-speed automatic transmission with steering column-mounted paddle shifters.

Taking Flight

Powered by a commanding 2.0-liter Theta II turbocharged engine producing 290 horsepower paired with a GDI (Gasoline Direct Injection) twin scroll turbocharger for greater power and efficiency, the KOUP delivers astonishing torque of 289 lb-ft at a low 2,000 rpm sustained to 4,000 rpm. By injecting fuel directly into the cylinder under high pressure using the Kia GDI system, the intake charge is cooled and combustion behavior is improved. Improved combustion assures excellent fuel economy and low emissions. Lower grille openings enable additional air intake for extra power.

Built on a front-wheel-drive unibody frame, coil springs and stabilizer bars complement an independent front suspension featuring MacPherson struts and an independent dual link rear suspension to provide the optimal balance of ride comfort and engine responsiveness. An engine-speed-sensitive, power-assisted rack-and-pinion steering system adds the finishing touch for precise handling. In keeping with the KOUP's sporty essence, Continuous Damping Control (CDC) for quick movements and sharp turns paired with a sport-tuned, four-wheel independent suspension and strut tower bar offer a tighter grip for more spirited driving.

Safety

The Kia KOUP concept features all of the standard safety features offered in Kia's regular production vehicle lineup including six standard airbags and a Tire Pressure Monitoring System (TPMS). Electronic Stability Control (ESC) paired with CDC helps to stabilize the KOUP for maximum contact with the pavement. The large 245/40ZR19 tires complete the KOUP's impressive package. Also included is adaptive front lighting and cruise control, adding to the KOUP's advanced safety technology.