The New Mazda 3 Sedan

The new Mazda 3 Sedan is perfectly positioned for the rapidly changing automotive market. It offers a mix of quality, styling, power, dynamics and fit and finish that meets the demands of today's customers. In typical Mazda fashion, this new Mazda 3 Sedan will offer standard and optional equipment not found on other cars in its class - exactly what buyers want when seeking compact cars providing outstanding value.

This model arrives with an impressive pedigree, for the first-generation Mazda 3 earned 90 major awards from expert critics and achieved 1.8 million sales around the world during the last five years. The Mazda 3 accounts for one third of Mazda's sales and even at the end of its build life, the first-generation version continued to earn accolades - a leading consumer magazine recently naming it as one of the most reliable compact sedans available.

Mazda 3 Programme Manager Yoshiyuki Maeda established ambitious goals for the latest embodiment of the company's most popular car line, "We were determined to advance the Zoom-Zoom driving experience to new heights because that unique feeling lies at the very heart of Mazda. On the heels of the original Mazda 3's success, we aimed to again exceed the expectations of customers all over the world by a wide margin. This meant providing drivers with a sense of exhilaration - whether they were in motion, seated in the Mazda 3, or enjoying its appearance from outside."

Describing what it takes to develop a true 'world car', Maeda added: "The development process began with careful study and identification of what features and performance qualities would be needed. That initial phase ended with my conclusion that every driving characteristic was eligible for improvement to reach our Zoom-Zoom goals. Mazda engineering and R&D departments in Japan, Europe, and the US all contributed to the Mazda 3's renewal effort and the development of the company's new world car."

EXTERIOR DESIGN

Chief designer Kunihiko Kurisu's mission was to remain faithful to the Mazda 3's existing visual identity while evolving its appearance with richer, bolder design strokes. Infusing each subsequent new model with more emotional aesthetics is a longstanding Mazda tradition. The key Mazda 3 exterior design highlights are:

• A move toward a more unified Mazda global 'family face'
• A reinforced frontal identity which integrates the lower air intake with a more emphatic and instantly recognizable five-point grille
• Major design elements focus on, or flow toward, the vehicle's central axis, to stress power and dynamism. At the front, fascia lines converge on the centrepoint at the bottom of the grille. At the rear, the boot lid's surface has a distinctive centre crease
• A compact cabin, high deck surfaces, and flowing C-pillar features, which were inspired by the classic coupe profile, as seen on the 2009 Mazda 6
• Bonnet and side surfaces which are shaped to reflect light and physical surroundings
• A subtle wedge-shape and curving side character lines which are shared with other Mazda models, giving the Mazda 3 Sedan a strong sense of impending motion - like a predator poised to strike
• A new Adaptive Front Lighting System with self-levelling bi-xenon headlamps - added as standard on Grand Touring models. The Mazda 3 Sedan is the first compact offered for sale in the US with such an advanced lighting system
• Exterior design elements which contribute to the car's function by minimizing aerodynamic drag and lift while providing the powertrain, chassis, and interior with adequate air flow for cooling and climate control

To supplement the four-door sedan introduced at the 2008 Los Angeles Auto Show, a five-door hatchback Mazda 3 will arrive later.

INTERIOR DESIGN

Inside, the new Mazda 3 Sedan offers a sporty yet highly refined cabin - the dash sweeping dramatically from its centre to the sides of the cabin. The large gauge instrument cluster and centre stack are positioned to tightly link the driver's limbs and senses to the car's instruments and controls.

Studies into the range of motion helped position all controls at an ideal reach, while the slant of the instrument panel optimises operating efficiency and provides an attractive focal point. Key knobs and switches are positioned at the same level as the steering wheel and the gear level as part of an interior design which is based on Mazda's Human Machine Interface concept.

All the information a driver needs is readily available in one concentrated area - thereby minimising distractions from the road ahead. A Multi-Information Display is positioned high on the centre portion of the instrument panel to further reduce distraction. Navigation, audio, and trip computer information is provided in this convenient and easy-to-view location.

The front seat cushions have been extended by nearly an inch (compared to the outgoing car), in order to provide improved thigh support. Backrests are 1.4-inches taller and re-contoured for improved driving posture. For the higher grade models, the upper side bolsters have been canted inward for heightened torso support during aggressive cornering. A three-position memory function has been added to cars equipped with power seats - another first for the segment, and not offered at any price on any competitor's compact car. Upon approach to the car, the driver's seat automatically adjusts to the settings chosen by up to three different drivers by recognising the code of the key fob.

To provide a top-quality interior appearance, the number of parting lines is minimized and soft-touch surfaces show an elegant grained texture. An interactive lighting system enhances the cabin's ambience and sense of tranquillity. Upon entry, illumination rises in intensity in a programmed manner. Occupants are welcomed by foot-well and door-handle lamps. Next, instrument cluster, centre stack, audio and climate controls brighten. When a driver or front seat occupant touches an audio or AC switch, a change in illumination acknowledges that the command has been received.

Dual-zone automatic air conditioning is an option. Other special features that distinguish this car include: a BOSE 10-speaker premium surround sound system, connectivity for cell phones and portable media players, a dock for iPods, and Sirius satellite radio. An advanced keyless entry system includes push-button engine starting. Other options include rain-sensing wipers, heated door mirrors, leather upholstery, and heated seats.

Overall, the details included in the new Mazda 3 Sedan all contribute to the sense of quality in the car. This is a vehicle that offers equipment, fit and finish not found in other vehicles in its class, and in the current economic climate helps to position Mazda 3 Sedan perfectly for buyers seeking a way to spend less but get more.

POWER TO GO

The MZR 2.0-litre four-in-line engine delivers 148 horsepower at 6500 rpm (PZEV = 144 @ 6500 rpm) and 135 lb-ft of torque at 4500 rpm (PZEV = 132 @ 4500 rpm). Aluminium block and head construction saves weight while, in the interests of power and efficiency, four valves per cylinder are operated by dual overhead camshafts.

The new MZR 2.5-litre four-cylinder engine is borrowed from the larger all-new 2009 Mazda 6. It shares the same construction features of the 2.0-litre engine while upping output to 167 horsepower at 6000 rpm (PZEV = 165 @ 6000 rpm) and 168 lb-ft of torque at 4000 rpm (PZEV = 167 @ 4000 rpm). Both engines employ advanced electronic throttle actuation. Mazda's exclusive torque base control technology provides a highly linear acceleration response to every change of throttle pedal pressure.

A slick-shifting five-speed or six-speed manual transmission, as well as a five-speed electronically controlled Sport-AT automatic transmission, are available depending on the model. Sport-AT offers enthusiastic drivers the control of manual gear engagement with the convenience and comfort of a conventional automatic.

Fuel economy is exemplary and was a key to the vehicle's development. The Mazda 3 Sedan with 2.0-litre engine achieves 25 mpg in city driving with the manual transmission and 24 mpg with the automatic. The highway mileage with the 2.0-litre engine is 33 mpg with either transmission. The Mazda 3 Sedan with 2.5-litre engine also tops 20 mpg in all conditions. Equipped with the six-speed manual transmission, its city rating is 21 mpg, rising to 22 mpg with the five-speed automatic. The highway rating is 29 mpg with either transmission. Even though the new Mazda 3 Sedan is larger in every dimension - meeting the requests and needs of customers - Mazda engineers achieved fuel economy on a par with the outgoing car.

To refine the acoustic qualities of the Mazda 3 Sedan powertrains, extra attention was paid to tuning each engine's intake and exhaust system. Resonance chambers were implemented to quieten certain sound frequencies while reinforcing others, achieving a well mannered yet sporty sound during acceleration. The Mazda 3 Sedan 2.5-litre engine is equipped with dual tailpipes and specially tuned mufflers to reduce mid-range boom and objectionable high-frequency noise at high rpm.

Mazda 3 models certified to U.S. Federal exhaust emission standards are equipped with catalytic converters employing advanced single nanotechnology. It is used to embed individual particles of precious metals, which are less than five nanometers in diameter, into the catalyst base material. This new development enables Mazda to reduce the amount of expensive precious metals such as platinum and palladium by 70 to 90 per cent without impairing catalyst performance. The catalyst is an important part of Mazda's efforts to reduce reliance on limited resources.

SOUND FOUNDATION

The 2009 Mazda 6 offers one of the stiffest unibody structures on any Mazda vehicle and the lessons learned in developing that larger car provided major strides in structural stiffness in the new Mazda 3 Sedan. A stiff unibody provides a smoother ride, more confident handling, and improved agility with virtually no increase in bodyshell weight.

Re-engineered unibody joints and increased metal gauges in key areas help diminish the transmission of road and powertrain noise into the passenger cabin. Suspension anchor points are more substantial to provide the solid foundation needed to absorb steering and suspension forces. In addition to welded attachments, suspension towers are bonded to the surrounding unibody areas with structural adhesives. A combination of welding and adhesives - also borrowed from the 2009 Mazda 6 - is also used to increase the rigidity and collision deformation resistance at door opening locations. The stiffer door design also improves the effectiveness of weather seals that block moisture and noise from the interior.

A Mazda engineering approach called Aero Flow Management was used to optimize the flow of air around and through Mazda 3 Sedan body openings. Even though the front grille appears larger than before, it is actually 20 per cent smaller to ingest only the amount of air needed for combustion and cooling. An air guide attached to the front bumper directs the flow through the radiator where it is most useful. At high speeds, a bypass flap opens to minimize cooling fan drag.

Air flow along the sides of the body was improved during wind tunnel testing by placing deflectors near the tyres and by carefully tuning the upper-forward corners of the cabin. Subtle refinements in the shape of the A-pillars, door mirrors, windshield wipers, and tail lamps also contributed to the six per cent reduction in wind noise levels. The 0.29 drag coefficient (Cd) achieved by Mazda engineers is one of the lowest available in the compact class and highly beneficial to highway fuel economy.

CLASS-LEADING CHASSIS DESIGN

There was no need to reinvent the Mazda 3's chassis design because the first generation achieved distinction as the best available in the compact class in terms of driving enjoyment, handling, and all-round poise. Subtle tuning changes were all that were required for the new Mazda 3 Sedan.

A rubber-isolated subframe in front supports the entire powertrain, the rack-and-pinion steering system, and the lower attachments of the coil spring MacPherson strut suspension. The independent multi-link rear suspension also uses coil springs with one trailing arm, two lateral links, and one toe-control link per side. Four-wheel power disc brakes with ventilated discs in front and solid discs in back are standard equipment. Dynamic Stability Control and Traction Control are available on all Mazda 3s, as standard on some trim levels.

To improve steering feel, the electro-hydraulic-assist rack-and-pinion steering gear is now secured at three attachment locations instead of two. The additional mounting point allowed a reduction in the stiffness of the bushings that support the steering gear to diminish the vibration transmitted over rough surfaces.

Resistance to body roll has been increased by recalibrating the monotube rear dampers for tighter control and by switching to a new, more substantial mounting arrangement for the front and rear anti-roll bars. At the front of the new Mazda 3, lower control arms, the subframe, and mount bushings are all stiffer to improve both steering response and cornering grip at the adhesion limit. A redesigned rear suspension crossmember is both lighter and significantly stiffer, also delivering improved handling.

The most notable change to the braking system is a new vacuum booster that provides a more reassuring response to light pedal efforts without disturbing the highly direct and linear feel inherited from the first-generation Mazda 3. Adjustments to the electronic brake force distribution programming enhance vehicle stability during mixed braking and cornering manoeuvres. The structural changes to the unibody help improve not only the rigidity of the brakes but also their linearity during high-g stops.

The Mazda 3 Sedan with 2.0-litre engine is equipped with 10.9-inch diameter front discs and 10.4-inch diameter rear discs while the more powerful 2.5-litre Mazda 3 Sedan is fitted with 11.8-inch front and 11.0-inch rear discs.

ACTIVE AND PASSIVE SAFETY SYSTEMS

Providing the Mazda 3 Sedan driver with a better ability to avoid a collision by steering or braking safely out of harm's way is a fundamental aspect of Mazda's product development. Mazda's engineers strongly believe that the best way to help protect occupants in a crash is to engineer control systems in such a way that the crash is avoided in the first place. Carefully tuned electro-hydraulic power steering, a highly agile suspension system, and powerful disc brakes are standard Mazda 3 features. ABS, Dynamic Stability Control, and traction control are offered as standard or optional equipment - depending on grade.

Also, a new Adaptive Front Lighting System with self-levelling bi-xenon headlamps has been added as standard on Grand Touring models. The Mazda 3 Sedan is the first compact offered for sale in the US with such an advanced lighting system.

But in rare instances, a collision cannot be avoided. To cover these circumstances, all Mazda 3 models are constructed with a Triple-H unibody design employing efficient H-shaped steel reinforcements in the floor, side structures, and roof. This approach to energy absorption provides crush zones that better protect occupants from the impact forces sustained during rollover, frontal, side, front-offset, angled, and rear collisions. Six airbags and active head restraints are standard equipment.

ENVIRONMENTAL STEWARDSHIP

Seemingly small changes can often deliver great gains. For example, the four-speed automatic transmission was switched to a five-speed unit in 2.0-litre Mazda 3 models, and subtle aerodynamic improvements were also made. These changes yielded a three-mpg improvement (10 per cent) in highway fuel economy.

To reduce consumption of hazardous materials, the new Mazda 3 Sedan uses no lead in its fuel tank, wiring harness, or undercoating. Hexavalent chromium and cadmium have also been eliminated from the list of materials. The toluene emissions from a new joint sealing compound are 90 per cent lower than before. Mazda's manufacturing plants adhere to the strictest environmental standards and contribute significantly to the many less obvious elements of Mazda's Sustainable Zoom-Zoom initiatives.

Efforts are under way to increase the scope of recyclable materials from 80 to 90per cent when a Mazda 3 Sedan reaches the end of its useful life. Moulded plastic parts are already labelled with ISO identification marks to facilitate sorting and recycling. Fascias, interior trim, and the instrument panel are made of polypropylene for easy reuse in those markets that offer it. Recycled material has been used to manufacture new plastic mouldings for the past four years at Mazda.

The New Mazda 6 US

The original Mazda 6, introduced in late 2002 for the 2003 model year, made Zoom-Zoom the two most evocative words in the automotive lexicon. This sport sedan was the first Mazda vehicle to benefit from the spirit of a true sports car infused in a five-passenger, 4-door sedan. That revolutionary combination created a commotion in the mid-size class where strict practicality, affordability, and economy of operation usually leave no room for driving enjoyment. The original Mazda 6's vitality is what set it apart from competitors.

Times and tastes change. The all-new 2009 Mazda 6 takes everything learned in that first-generation car, as well as lessons learned from volumes of customer feedback, and proves Mazda's commitment to continuous improvement. Most important, though, this is the first Mazda vehicle designed, engineered, developed, and manufactured on US soil with the intention of surpassing American customer needs in countless categories.

Hiroshi Kajiyama served as program engineer for the new Mazda 6. Kajiyama, who graduated in electrical engineering at the Hiroshima Institute of Technology, brings 21 years of service at Mazda, ample experience with the first generation Mazda 6, and several years of program management to the project. Unlike most engineers, Kajiyama treats the Mazda 6 as a work of art rather than an inanimate machine. That attitude was key to instilling the soul of a sports car in the new Mazda 6.

TARGET MARKET

Over two million US buyers purchase a new mid-size automobile each year. Second only to full-size pickup trucks, the mid-size car segment is greater than that of SUVs, crossovers, minivans, and luxury models by a wide margin. Nearly one out of five American buyers believe that an affordable, mid-size sedan best fits their wide-ranging needs and lifestyles. With fuel costs rising, the mid-size segment is expected to experience strong growth.

Naturally, with such a large volume of cars sold, the competition is intense. There are more than a dozen worthy import and domestic brands and models striving to win the hearts and minds - and wallets - of mid-size customers.

While the original Mazda 6 won many faithful and passionate customers, a larger role is intended for its successor. The new 2009 Mazda 6 is aimed at a broader audience with the intention of offering the Zoom-Zoom experience to customers unaware of what they've been missing. The strategy is to move this vehicle to a distinctly different location on the premium versus sporty positioning map.

The strength of the 2003-2008 model was that its sporty design and demeanor exceeded the character of key competitors - Honda Accord, Nissan Altima, Toyota Camry. In other words, the original Mazda 6 was steeped in Zoom-Zoom spirit. This sets the stage for the new Mazda 6 to make its move into uncharted territory. This is the mid-size sport sedan that excels in both premium and sporty directions thanks to its exceptional quality, roomy comfort, high-performance powertrains, aggressive dynamic character, and distinctive appearance. Add to that evolved Zoom-Zoom. The Mazda 6 represents an evolution in how enjoyable a mid-size sedan can be.

THE NEW Mazda 6 CUSTOMERS

While the fresh, attractive design and advanced features of the Mazda 6 are sure to attract a broad audience, this vehicle was designed and engineered with a sharp focus on specific types of customers. The following five profiles don't necessarily define the length and breadth of that constituent base but they do aid in understanding how the Mazda 6 differs from mainstream mid-size models:

Style-conscious individuals anxious to enjoy the Next New Thing. The new Mazda 6 is a trend-setter in several respects, not the least of which is its exterior design. This car is a striking standout at the leading edge of styling trends. The sleek and elegant curvature of the roof, for example, sets the Mazda 6 apart in the mid-size category.

Sophisticated consumers who treasure top-quality possessions. Mid-size car customers have high standards for creature comforts and attention to detail. Mazda is targeting those with highly cultivated tastes because they are less concerned about bargain-basement prices than they are interested in obtaining a carefully made, thoughtfully designed car capable of fulfilling their expectations.

Mature individuals with youthful tastes and attitudes. Age is no longer a trustworthy indicator of buying habits. The Mazda 6 will definitely appeal to customers belonging to all age groups with this common interest: owing a comfortable, attractive sport sedan that's uniquely entertaining to drive.

Hard-core drivers. Mazda's reputation for spreading its Zoom-Zoom sports-car spirit into every vehicle is well known. Driving enthusiasts who shop here are always well satisfied by Mazda's dedication to responsive handling, sharp acceleration, and all-around nimble behavior.

The confident and uncompromising. The new Mazda 6 is distinctive in appearance and unique in fit, finish and dynamics. For many, the larger and more powerful Mazda 6 represents exactly the car they've waited patiently to own.

Concept: Mazda Kazamai

Mazda will unveil a sporty, compact crossover concept vehicle, Mazda Kazamai, at the Moscow International Automobile Salon (MIAS) on August 26. Kazamai, which means "swirling crosswinds" in Japanese, expresses the powerful yet nimble image of a stylish and compact crossover. The concept is based on Mazda's long-term vision for technology development, Sustainable Zoom-Zoom, which aims to provide a unique balance between sporty driving fun, and superior environmental and safety performance. Mazda Kazamai Concept will be joined at MIAS by the Russian debut of Mazda CX-9 SUV, which was crowned 2008 North American Truck of the Year in February.

The Mazda Kazamai concept further evolves Mazda Nagare design language by fusing Nagare's 'flow' design cues with aerodynamic proportions. The design features panel lines inspired by crosswinds in nature which evoke visual lightness. Its bold five-point grille, accentuated front wheel arches and sleek roof line, combined with large 22-inch wheels, lend it high emotional appeal.

Sporty to look at, Mazda Kazamai Concept is meant to be spirited and fun to drive, with compact dimensions. Mazda Kazamai's four-wheel drive powertrain will consist of a next-generation direct injection engine and a newly-developed transmission. It is also aerodynamic, with an evolved lightweight body structure and enhanced vehicle safety attributes. Were it to be built, Mazda's latest show car would deliver exciting driving dynamics, frugal fuel consumption and greatly reduced CO2 emissions.

The Mazda Kazamai Concept promises to be another ground-breaking show car from Mazda Design, winner of this year's Grand Prix du Design in Paris. Created especially for the Moscow International Automobile Salon, it gives a good indication of where Mazda is going with a possible future compact crossover. And in Russia's growing automotive market, compact SUVs are the second-largest segment, representing about 13 percent of all new car sales.

The New Mazda 2

Launched in October 2007 as Mazda's first new-generation vehicle to be evolved to a new level, the all-new Mazda 2 was an immediate hit with European customers, finding more than 18,000 owners through January 2008. In December last year, Mazda 2 five-door hatchback was awarded five stars for adult occupant protection at Euro-NCAP crash testing. It won a host of automotive awards as well, including Car of the Year in Austria, Belgium, Croatia and Denmark. Now Mazda 2 is about to get more popular with a new 3-door hatchback model that has all the award-winning attributes of the five-door hatchback, and is even sportier and more affordable.

Design - sportiness enhanced

The new Mazda 2 3-door hatchback builds on the five-door hatchback's exterior design - that evokes movement and athleticism using unique body panel articulation and compact dimensions - for even more sporty appeal. Its rear side window has a unique shape that, when combined with Mazda 2's rising belt line and wedge shape, communicates an even more fun-to-drive character. Fresh and dynamic-looking, its overall design communicates a calm strength achieved through formal beauty and the highest levels of build quality yet seen on a Mazda B-car. And its eye-catching design is also 4 percent more aerodynamic than the old Mazda 2 with a coefficient of drag (Cd) of only 0.31 and a coefficient of lift (CLF) of just 0.02, which helps reduce fuel consumption and operating costs, which is important to young, first- time buyers. For more sporty-minded customers, a sports appearance package is available with a special front bumper design and side sills that visually lower the car's centre of gravity, and a rear roof spoiler. On the inside, a dark keynote colour contrasts nicely with white instruments, silver accents, a three-spoke steering wheel similar to the Mazda MX-5 roadster, a silver ringed driver cluster and centre-console mounted shift lever for an ambiance that is both sporty and high quality.

Powertrains - low consumption and low CO 2 emissions

Mazda 2 3-door hatchback comes with the same petrol powertrain line-up as the five-door hatchback with engines that are lively and responsive, yet use low amounts of fuel and produce markedly less CO 2 than the engines of the outgoing model. The base MZR 1.3-litre aggregate has variable valve timing and comes in two power derivatives (depending on market): a Standard Power version producing 55 kW/75 PS and a High Power version producing 63 kW/86 PS. Both use just 5.4 litres of petrol per 100 km and produce a low 129 g/km of CO 2 emissions. The largest petrol engine is an MZR 1.5-litre that produces 76 kW/103 PS of power, while using just 5.9 litres of fuel per 100 km and producing 140 g/km of CO . 2 Also onboard is a MZ-CD 1.4-litre common-rail turbo diesel, special for the European market, with high fuel efficiency and low emissions. It produces 50 kW/68 PS of maximum power at 4,000 rpm and 160 Nm of torque at a low 2,000 rpm for lively acceleration and driving fun. At the same time, it uses just 4.3 litres of fuel per 100 km (combined) and produces a very low 114 g/km of CO 2 for low operating costs, which is a vital criteria for B-car customers. All engines come with Mazda's five-speed manual transmission with gear ratios that are between 3 to 10 percent higher than the outgoing five-speed, which contributes to lower fuel consumption.

Chassis and Safety - lightweight for low costs, with safety features equivalent to the five-door hatchback

The new Mazda 2 3-door and five-door hatchback have a body shell that is nearly 100 kg lighter compared to the previous Mazda 2. By keeping vehicle weight under the 1000 kg threshold, the new Mazda 2 reverses a general trend in the automotive industry of making each new model heavier. This outstanding result was achieved mostly by engineering solutions - like employing large amounts of strong yet light high-tensile steels and reducing weight wherever possible - but also by reducing the car's dimensions, making it agile with low fuel consumption and lower operating costs.

High tensile steel also delivers some of the B-segment's best crash safety, as was shown when the Mazda 2 five-door hatchback scored the highest possible ranking of five-stars on Euro-NCAP testing with 34 points for adult protection. Mazda 2 five-door hatchback also received an outstanding four-star ranking for child occupant protection with 37 points, making it one of the few sub-compacts to achieve this level of child protection. And for pedestrian safety, it achieved an admirable 18 points and two-star ranking. The Mazda 2 three- door hatchback's structure is reinforced around the B-pillar and in the doors, including specific side impact protection bars. Mazda 2 3-door's superior passive safety package includes six airbags (depending on grade), ABS, electronic brake-force distribution (EBD), emergency brake assist, DSC and a 40 mm lower beltline and lower side mirror placement for better visibility.

The New Mazda RX8

Exterior

While maintaining the RX-8’s distinctive sports car proportions, the freshened exterior produces better aerodynamics and cooling performance.

• Enlarged central and side air intakes in the front bumper improve engine cooling and emphasize the athletic styling. Side marker lamps integrated with the headlights reflect fine craftsmanship.
• The front fenders feature turn indicators integrated with newly designed air vents.
• The new rear bumper, designed in the same color as the car body, elevates the sense of quality. Enlarged dual exhaust pipes express high power, and LED lamps set in a circle in each rear combination light spotlight the sporty appeal.
• Newly designed aluminum wheels. The Type S has 18-inch wheels with a rotor-shaped motif that symbolizes the rotary engine. The Type E and RX-8 base grade have 17-inch wheels with a five-spoke design.
• New high quality exterior colors, Sparkling Black Mica, Diamond Grey Metallic and the sporty Aurora Blue Mica, bring the total range to eight body colors.

Interior

Based on the RX-8’s iconic sports car design, detailed interior refinements improve the packaging and quality.

• Updated instrument panel center section design. The pop-up type optional GPS navigation system has been replaced by a system fully integrated into the center stack.
• The addition of silver markings on the tachometer enhances the vehicle’s sporty feel. White illumination improves its visibility and the sense of quality.
• Tactile leather is now used to wrap the steering wheel and parking brake lever.*5 The appearance and feel of the door arm rests and rear console lid have also been improved.
• Newly designed seats. The Type S and RX-8 base grade have densely woven black fabric seat covers. The Type E’s seats have a finely perforated leather center section (in black, red or beige). Grades with leather seats also offer improved functionality through an eight-way power adjustable driver’s seat with a three-person memory function, an electric folding driver’s seat for easy access to the rear, and newly added heated front seats for extra comfort in winter.
• The Mazda G-BOOK Alpha-compatible voice controlled HDD navigation system is available at as a factory-installed option.*5 The system offers access to a range of information and services, and also supports Bluetooth® applications.

*5: Available on the Type E, Type S and Type RS grades.

Mazda RX-8 Type E (with six-speed automatic transmission)

Performance

After a review of every aspect of the RX-8’s superb performance, the freshened RX-8 lineup now offers an even more refined sporty ride.

• The RENESIS rotary engine now provides an enhanced acceleration feel at middle to low-engine speeds due to various improvements such as new water and oil pumps. These changes also contribute to improved durability and stability.
• New variable red zone system. The tachometer red zone moves in three stages according to the engine temperature. This prevents over-revving immediately after startup when the engine is cold.
• The gear ratios in the six-speed manual transmission-equipped grades have been lowered to improve off-the-line acceleration. Model grades with the six-speed automatic (Activematic) transmission feature a newly developed Direct mode. When driving with the gear selector in Drive (D), Direct mode allows the driver to temporarily change gears using the paddle shifters on the steering wheel without having to switch to Manual mode. This provides a boost in acceleration or engine braking to aid certain situations such as overtaking other vehicles or descending steep gradients.
• The front and rear suspensions were revamped, and the dampers, coil springs, bushes and stabilizers were optimized to improve stability and ride comfort.
• A trapezoidal strut tower bar (on manual transmission grades) and reinforced suspension towers and wheel aprons increase the torsional rigidity of the front body and improve stability.
• Aerodynamics were improved by adjusting the shape of the front and rear corners, enlarging the front tire deflectors and adding an engine undercover to control air flow. This resulted in an improved drag coefficient (Cd) of 0.30 and enhanced high-speed stability.

Main features of the new RX-8 Type RS

This new grade was designed especially for customers with sporty tastes. Its base model is the six-speed manual transmission version of the RX-8 Type S. With heightened sporty driving performance and strong and athletic styling that sets it apart from the standard model grades, the Type RS offers exceptional driving pleasure.

Enhanced sporty equipment

• Exclusive aeroparts
  The large front aero bumper, side under spoilers, and rear spoiler create a more muscular impression and increase stability at highway speeds.
• 19-inch forged aluminum wheels
  Gunmetal forged wheels with rotor-shaped motifs help reduce the unsprung weight. Matched with 225/40R19 89W tires, they yield exceptional grip and create a heart thumping impression.
• RECARO bucket seats (front)
  The exclusively designed RX-8 seats have fabric center sections (a black and grey combination), black genuine leather side supports and are accentuated with red stitching. They offer first-rate body support.
• Leather-wrapped steering wheel, shift lever and hand brake (with red stitching)
  The red stitching on the leather matches the exclusive bucket seats.
• Hard suspension (Bilstein dampers)
  The suspension was specially designed for the RX-8 to support its superb driving performance. It enables lithe vehicle movement with stable damping force for various driving situations.
• Front suspension crossmembers filled with urethane foam.
  Filling the crossmembers makes for excellent driving stability, linear steering and improved ride feel.

The New Mazda Atenza

Mazda Motor Corporation has announced the launch of the fully remodeled Mazda Atenza (known as the all-new Mazda6 overseas) in Japan. Available in three body styles - Sedan, Sport (5-door hatchback), and Sport Wagon - Mazda’s globally acclaimed mid-size car goes on sale from today at all Mazda and Mazda Anfini dealerships throughout Japan.

Developed in line with Mazda’s Zoom-Zoom evolution concept, the all-new Mazda Atenza’s design theme is “Bold & Exquisite.” The exterior look expresses a combination of athleticism and delicate grace in all three body styles. Sporty and sophisticated interior design creates an environment in which drivers can experience real driving pleasure, comfort and a feeling of security.

Launched in Japan in May 2002, the first generation Atenza combined unique and attractive styling with exceptional driving performance. Now, the second generation model takes these characteristics one step further through substantially enhanced environmental and safety performance. With top class aerodynamics, it features improved high speed stability, ride quality and quietness, providing enhanced comfort levels worthy of the “ultimate high speed long-distance touring car.”

Mazda’s newly developed MZR 2.5-liter in-line four-cylinder engine, mated to five-speed and six-speed automatic transmissions which are newly combined with Active Adaptive Shift (AAS) control*1, further evolve the exceptional driving dynamics that were highly acclaimed on the first Atenza. The all-new Atenza is larger than its predecessor, but increased use of high tensile steel has helped reduce the overall vehicle weight. In combination with the top-class aerodynamics, this contributes to improved fuel economy. To lower running costs, the use of regular gasoline is now recommended for all model grades.

Safety features on the all-new Mazda Atenza include Japan’s first rear vehicle monitoring system. When driving at speeds over 60 kilometers per hour, this system uses radar to detect vehicles approaching from behind and alerts the driver. Another new feature is CF-Net (Cross Functional Network) functionality, a combination of switches on the steering wheel with a centralized display at the top of the instrument panel, which provide simple control of all systems, including air conditioning and audio. This helps the driver focus on the road and reduces hand movement away from the steering wheel. Other safety attributes include Dynamic Stability Control (DSC) and Mazda’s Traction Control System (TCS) as standard equipment on all the 2.5-liter model grades. Mazda’s enhanced safety equipment and functionality promote safe and comfortable driving.

Manufacturer’s suggested retail prices range from 2,070,000 to 2,500,000 yen for the all-new Mazda Atenza Sedan, 2,280,000 to 2,670,000 yen for the Sport version, and from 2,200,000 to 2,670,000 yen for the Sport Wagon model (all prices include consumption tax).

Powertrains

The all-new Atenza is equipped with Mazda’s recently developed MZR 2.5-liter engine, a step up from the previous model’s 2.3-liter version. By increasing torque at all engine speeds, linear acceleration and precise response were achieved. With engine emissions cleaner than ever before and the recommended fuel changed to regular gasoline - previously, premium gasoline was the designated fuel for all the 2.3-liter models - the new Atenza is more environmentally-friendly and cheaper to run. The highly acclaimed MZR 2.0-liter engine is also available.

Electrically controlled five-speed and six-speed automatic (Activematic) transmissions are fitted with the Active Adaptive Shift (AAS) system that is also featured on the Mazda RX-8. This setup delivers a linear and agile ride by selecting the optimal gear for the particular driving condition. An advanced six-speed manual transmission is equipped on the 25Z and 25S grades of the Atenza Sport and Sport Wagon.

Mazda’s electrically-controlled Active Torque Split All-Wheel-Drive system is equipped on the four-wheel-drive models. Torque transfer is optimized for the front and rear axle in accordance with changing road surfaces and driving conditions.

Environmental and safety features: equipment that embodies evolved Zoom-Zoom

Mazda’s Dynamic Stability Control (DSC) and Traction Control System (TSC) support safe and linear driving (standard on 2.5-liter grades, available as a factory-installed set option on 2.0-liter grades).

The all-new Atenza features Japan’s first rear vehicle monitoring system. At speeds over 60 kilometers per hour, this system detects vehicles approaching from the rear and alerts the driver (on all 25EX and 25Z and 25S FWD grades). Mazda’s Precrash Safety System detects oncoming obstacles, alerts the driver and, if necessary, automatically applies the brakes. Additionally, a motor pre-tensions the seatbelts prior to a crash to more effectively restrain the occupants (available as a factory-installed set option on 25EX, 25Z and 25S FWD grades with automatic transmissions).

Mazda’s Radar Cruise Control System uses a radar sensor to measure the speed and distance of the vehicle in front and automatically controls acceleration and deceleration to maintain a preset distance (available as a factory-installed set option on 25EX, 25Z and 25S FWD grades with automatic transmissions).

The adaptive front lighting system (AFS) with bi-xenon headlights dramatically improves nighttime visibility (standard on Sport and Sport Wagon 25EX and 25Z grades and available as a factory-installed set option on all other grades except 25C and 20F).

Parking sensor: A total of eight ultrasonic sensors in the front and rear bumpers sense the distance to obstacles from the corners of the car and deliver a series of audible beeps to help the driver park in tight spaces (available as a factory-installed set option on all grades except 25C and 20F).

Front Seat Active Headrests are installed on a Mazda vehicle for the first time. The headrests reduce the risk of neck injuries in the event of a rear end collision.

The all-new Atenza boasts top class aerodynamics, reduced roll resistance and is equipped with electric power steering (FWD grades) and LED brake lights. It delivers significantly improved performance and safety as well as a two percent improvement in fuel economy even though it is larger than the outgoing model.

While engine size has increased, the all-new Atenza’s exhaust emissions are as clean as ever (FWD grades achieve exhaust emissions that are 75 percent or lower than the levels required by the Japanese government’s 2005 exhaust emissions regulations. All 4WD grades achieve exhaust emissions that are 50 percent or lower than the regulations.)

By using polypropylene (PP) and other reusable materials in a variety of parts, the all-new Atenza is over 90 percent*2 recyclable.

Materials with low proportions of volatile organic compounds (VOC) are used for interior resins, paints and adhesives. Proportions are less than those stipulated in guidelines set by Japan’s Ministry of Health, Labor and Welfare.

2008 Mazda 5

Mazda 5 Facelift - An even Quieter Place to be

Mazda 5 facelift is not only more practical and easier to use, it is also a quieter place to be, making its passenger cell even more communicative and relaxing. Engine sound, for instance, has been reduced (for all engines) by the introduction of a multi-resonator around the fresh air intake duct. It has six different types of resonators that are designed to cut noise at frequencies between 80 to 470 Hz. Road noise has also been reduced by increasing the rigidity of the rims of the alloy wheels. This reduces load wheel vibration, which is transmitted to the body and experienced as road noise by passengers, by 1 dB. And, Thinsulate® insulation sheeting has been added to the roof liner, which absorbs high-pitched road noise (at 250 Hz and above) transmitted through the body shell.

Powertrains - Improved Fuel Efficiency, less CO 2 and new Automatic Transmission

Mazda's push to reduce the impact of its vehicles on the environment continues with the Mazda 5 facelift, which features an updated engine line-up that uses less fuel and produce fewer emissions. The MZR 2.0-litre petrol , which produces 107 kW/146PS at 6,500 rpm , has undergone a major update. It now comes with electric throttle for even livelier pedal response, and sequential valve timing (S-VT) which improves cylinder charging efficiency for more torque throughout the rev range. This allowed engineers to make maximum torque of 185 Nm available at a lower engine speed , now at just 4,000 rpm (500 rpm earlier than the outgoing engine).

The updated MZR 2.0-litre petrol can be paired to a new five-speed automatic transmission (see box) or a newly- introduced six-speed manual transmission that enhances even further the lively character of the top-end petrol engine. The six-speed manual's closer gear ratios, along with a newly- introduced electric throttle and S-VT, deliver a responsive and powerful drive with improved elasticity . Mazda 5 facelift with this new powertrain does 0 to 100 km/h in 10.2 seconds, down from 10.8 seconds of the outgoing powertrain (with five- speed manual transmission). Its sixth gear is laid-out to reduce fuel usage when cruising at high speeds. Combined with the new S-VT system that improves fuel economy at low engine speeds and Mazda 5's low drag coefficient (Cd) of just 0.29, and you have a powerful, top of the range petrol version that uses just 7.9 litres per 100 km (combined), which is 0.3 litres or 4 percent less than in the previous 2.0-litre petrol model .

Mazda's updated MZR 2.0-litre petrol also produces fewer emissions . A new oxygen sensor is added to the exhaust system's close coupling catalyst and under-floor catalyst , which helps the engine control module optimise the air-fuel mixture to keep emissions as low as possible. This, combined with the improved fuel-efficiency described above, means the updated MZR 2.0-litre produces 11 g/km less CO 2 than the outgoing engine.

New Five-Speed Automatic Transmission

A new five-speed automatic transmission with manual shift mode is introduced for the MZR 2.0-litre petrol engine, a first for the Mazda 5 line-up. It has a new torque converter that achieves an optimal balance between performance and fuel efficiency by reducing energy loss produced by slip, by employing a wide lockup range and acceleration slip control function. These features, combined with special tuning of the engine's electric throttle system, produce positive acceleration response in city driving and nimble passing on country roads and motorways.

Retained is the MZR 1.8-litre petrol with five-speed manual transmission from the outgoing model known for its agile, fun and frugal nature. It produces 85 kW/115 PS of power at 5,300 rpm and a maximum torque of 165 Nm at 4,000 rpm . Its needs just 7.6 litres of fuel per 100 km (combined), 0.3 litres or 4 percent less than before , and produces 8 g/km less CO 2 .

The MZR-CD 2.0-litre common-rail turbo diesel is retained as well. It comes in two power derivatives, a Standard Power version producing 81 kW/110 PS at 3,500 rpm and maximum torque of 310 Nm at just 2,000 rpm , and a High Power version producing 105 kW/143 PS at 3,500 rpm and robust maximum torque of 360 Nm at 2,000 rpm . Both versions use a variable-geometry turbocharger for maximum torque even at low engine speeds, ensuring lively pedal response, along with a dual-mass flywheel and common-rail multi- stage injection technology (with up to six injections per cycle) for smooth, nearly petrol-like operation. The efficiency of its exhaust gas recirculation (EGR) cooler has been improved for the Mazda 5 facelift. Both diesel derivates are equipped with a six-speed manual transmission as standard . They use just 6.1 litres per 100 km (combined), 0.2 litres or 3 percent less than the outgoing engine, and produce 162 g/km CO 2 , which is 11 g/km less . A diesel particulate filter (DPF) remains standard for both diesel versions.

Driving Dynamics & Safety - Suspension Updates for Even More Stability

The original Mazda 5 was one of the first new Mazda vehicles to employ high-tensile steels in the body shell for an ideal combination of reduced weight combined with high torsional and flexural rigidity. The facelift version inherits this robust structure and adds suspension updates front and back for improved driving stability and optimised ride comfort. The new dampers for the MacPherson strut front suspension reduce damping force lag between compression and extension. The multi-link rear suspension's forward lateral links are now raised by 2 mm , which increases toe-in by 30%. These updates help further increase grip and stability when Mazda 5 facelift corners at higher speeds, especially with a full load of passengers and luggage.

The original Mazda 5 scored 33 points and was awarded five stars on Euro NCAP testing, which is still one of the highest rankings in this class. The Mazda 5 facelift retains this safe and strong body shell with its unique triple-H structure, six airbags , and a collapsible brake pedal . In addition to this, active safety is enhanced with improved brake response . The brake booster was optimised to increase the speed that the fluid pressure rises when the driver first steps on the brake pedal for more positive feedback. Carryover options like an automatic light system and rain sensors also contribute to active safety. Large ventilated front disc brakes and solid rear disc brakes, four-channel ABS, EBD and brake assist are standard. A DSC system , combined with Traction Control System (TCS) , is either standard or optional, depending on grade and market.

The new LED rear combination lamps that are part of the Sports Appearance Package, are not only a design plus, they also make the Mazda 5 facelift more visible to following cars. The rear lamps use 12 LEDs each , which increases their brightness and makes them easier to see when deceleration occurs. They also come on 0.15 seconds quicker than incandescent bulbs when the brakes are applied. Moreover, they use far less energy: only 9 instead of 52 Watts.

Mazda MPV Facelift

• Improvements include restyled exterior, more advanced driving dynamics and enhanced interior comfort and quality

Mazda Motor Corporation has announced the launch in Japan of the upgraded Mazda MPV minivan. Known for its excellent drivability and sporty dynamic design, the freshened Mazda MPV is available from today at all Mazda, Mazda Anfini and Mazda Autozam dealerships nationwide.

The concept for Mazda’s latest MPV is “+Aggressive, +Luxury.” The refined styling and superb drivability that have become hallmarks of the third generation MPV since its launch in February 2006 have been further evolved. Other enhancements include interior and exterior changes and improved ride quality and comfort.

Extensive new chrome body parts, together with the remodeled upper and lower grilles and bumper, form a bolder and more distinguished front face. The vehicle’s rear combination lights and 18-inch alloy wheels*1 have been redesigned and five fashionable, high quality body colors, including Metropolitan Grey Mica, Diamond Grey Metallic and Lilac Silver Metallic, are newly available.

The interior design maintains the previous version’s sporty image and features newly designed decorative trim and chrome parts that boost quality levels. The slide range of the optional second row ‘Super Relax Seats’ has been extended and a ‘nanoe ion’ air purification system*2 has been adopted as an industry first to increase comfort levels. The interiors of the 23T L Package and 23S L Package model grades have also been fitted with custom sand-beige leather seat covers, heated front seats and a leather-wrapped wood grain-patterned steering wheel.

Vehicle dynamics have been enhanced by installing Mazda’s five-speed automatic transmission*3 as standard equipment on all front-wheel drive (FWD) models with the MZR 2.3L naturally-aspirated engine. This change also improves fuel economy during acceleration and high-speed cruising. The chassis has also been retuned to enhance stability and ride comfort.

Manufacturer’s suggested retail prices for the Mazda MPV vary from 2,500,000 to 3,600,000 yen (including consumption tax). The target sales volume is 1,200 units a month. Special needs models based on the freshened MPV are also available from today.

*1: Standard on grades equipped with the MZR 2.3 DISI Turbo engine
*2: ‘Nanoe’ is a trademark of Matsushita Electric Works Ltd. Available as a factory-installed option. Please refer to the factory installed options list below.
*3: The Mazda MPV was previously equipped with a four-speed automatic transmission. All four-wheel drive (4WD) and FWD grades with the direct injection turbocharged engine offer a six-speed automatic transmission.