Friday, February 8, 2008

Lexus Pebble Beach Collection


Lexus Introduces Pebble Beach Collection RX 350 and ES 350 at Chicago Auto Show


Lexus today introduced the Lexus Pebble Beach Collection of vehicles at the Chicago Auto Show. The RX 350 luxury utility vehicle and ES 350 luxury sedan will receive Pebble Beach Edition packages for the first time, extending a relationship with Pebble Beach Company that began in 2003 and has since produced an SC 430 Pebble Beach special edition luxury hardtop convertible every year.

The goal of the Pebble Beach Collection is to evoke the feeling of exclusivity that comes with an excursion to the Pebble Beach Resorts. Both the RX and ES Pebble Beach Editions will feature signature colors, popular options and unique badging. Additionally, Pebble Beach Edition owners will have the opportunity to customize their ownership experience by selecting from one of three distinctive merchandise packages: Callaway Golf Experience, Travel Package or Epicurean Encounter.

Production of the Pebble Beach Collection RX and ES is limited to 6,000 vehicles each and will be available beginning in mid-February for the RX and mid-March for the ES models. In addition, a sixth version of the successful SC 430 Pebble Beach Edition model will be introduced this summer. To culminate the collection, an LS 600h L Pebble Beach Edition will debut this fall and will include a luxury travel experience to the world-famous Pebble Beach Resorts.

RX 350 Pebble Beach Edition

The RX 350 Pebble Beach Edition will be available in three colors: Classic Silver Metallic, Obsidian Black and Truffle Mica. Truffle Mica is available on the RX only with this special edition package. The RX will feature new and unique design 18-inch wheels and chrome grille, a color-keyed rear spoiler and a special interior trim combination. Customized floormats, featuring Pebble Beach Company's signature The Lone Cypress™ logo, are included. On the exterior of the RX, Pebble Beach Edition badging will be on the front fenders. The RX 350 Pebble Beach Edition is offered in both front-wheel and all-wheel drive and marks the first Lexus special edition model built in North America at Toyota Motor Manufacturing Canada. The Manufacturer's Suggested Retail Price (MSRP) of the RX Pebble Beach Edition package is $3,880. The base MSRP of the front-wheel drive RX 350 is $37,500 and $38,900 for the all-wheel drive model.

ES Pebble Beach Edition

The sleek ES 350 Pebble Beach Edition is available in the exclusive Truffle Mica color, as well as Tungsten Pearl Silver and Obsidian Black. The 7-spoke 17-inch wheels come with an exclusive liquid graphite finish while the interior of the ES features semi-aniline leather and a wood and leather steering wheel. The ES Pebble Beach Edition also features The Lone Cypress™ logoed floormats and special Pebble Beach Edition badging on the front fenders.

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