The New Ford Fiesta S

In a blast of Passion Orange, Ford proudly revealed its all-new global small car - the Ford Fiesta - as a vibrant five-door hatch. The all-new Ford Fiesta has been reinvented for a new generation of customers.

Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the all-new Fiesta is the first major product of Ford's new global product development process.

The all-new Ford Fiesta's dynamic character is accentuated by its bold kinetic design. Its distinct character is further accentuated with major strides in craftsmanship, quality of materials and product choice while continuing to represent Ford Fiesta's traditional strengths of practicality, value for money, agility and safety.

All- new Ford Fiesta clearly embodies the exterior hallmarks of kineticdesign, which has so convincingly infused emotion into the core of the Ford range in Europe and Asia.

The reveal in Europe in March of the three-door and five-door Fiesta hatch and now the China reveal of the five-door Fiesta hatch confirm that all-new Ford Fiesta will bring the most appealing elements of Verve Concept to production reality.

"I've been saying just wait for the all-new Fiesta to see how kinetic design can be translated into a small car," said Martin Smith, Executive Director of Design for Ford of Europe. "Now the wait is over. New Fiesta evokes an instant emotional response that says 'I want one' which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers."

Bold, Dynamic, Sculpted

The bold colours and sculpted surfaces of the all-new Ford Fiesta indicate how deeply the spirit of the Verve Concept has been carried into production as the latest model of Ford's kinetic design family.

Exciting and vibrant production colours include the Beijing reveal colour of Passion Orange and the bright Lightning Yellow to awaken Fiesta's bold and independent character.

The muscular, coupé-like profile and athletic presence of the all-new Fiesta demonstrates that none of the emotional appeal of the concept cars has been diluted in the production-ready five-door Fiesta hatch.

"All the vital elements of kinetic design combine to create a visually rich, dynamic exterior shape that is very close indeed to the original concept car," said Martin Smith, Ford of Europe's Executive Director for Design. "Full surfaces, bold graphics and dynamic lines combine coherently and harmoniously to create a dynamic spirit of fun and energy in motion."

With a feeling of toned muscularity, the all-new Ford Fiesta asserts an air of confidence, stylishness and individuality. Its aggressively contoured bonnet and front fenders convey a broad-shouldered stance, and its face features a distinctive signature element - a bold lower trapezoidal grille that draws attention and reinforces the key Ford attribute of sporty driving dynamics.

Chrome and brightwork are used selectively, like jewellery accents, to convey elegance and sophistication.

Large and full of character directly from the Verve concepts, Fiesta's bold headlamps become part of the shoulder shape and extend aggressively rearward almost as far as the stylishly raked A-pillars. The headlamp units incorporate all primary front lighting and signal functions - complemented on the lower bumper flanks by round, optimal aluminium lamps.

The all-new Ford Fiesta's profile emphasises its new, cab-forward shape and an attitude of poised, sporty style. The sweeping roofline extends appealingly from the forward-stretching A-pillar rearward, framing the bold graphic of the Fiesta side window profile to create the sporty feeling of a coupé for the five-door body style.

The Fiesta side windows combine to create a unified profile window graphic - a key kinetic design element that communicates dynamism. An elegant accent of chrome frames the lower edge of the side glass and accentuates the signature Ford "kick-up" at its rear.

The all-new Fiesta also features the signature bold wheel arches that communicate the vehicle's stance and dynamic capabilities, giving visual emphasis to new large-diameter alloy wheels.

Dynamic, kinetic design lines arc from side to side, uniting the upper corners of the tail lamps with the distinctive spoiler, which incorporates a slim LED stop lamp array. The sculpture of the body shapes is accented by elements like the new tail lamp - another Verve element that feels like it is an integral part of the body - and the V-shaped tailgate's chamfered rear glass.

Full technical details of the new Fiesta will be released closer to the formal launching of the production model before the end of 2008.