The New Ford Fiesta Sedan

Ford staged the global reveal of its all-new Ford Fiesta Sedan four-door at the 2008 Guangzhou Auto Show, delivering in full on the bold promise made by the Ford Verve Concept notchback last year.

The dynamic all-new Ford Fiesta Sedan features Ford's signature kinetic design elements - introduced to China first on the exciting Ford Fiesta five-door hatchback at Auto China in Beijing in April - demonstrating the versatility of this unique design language and its consumer appeal in important global markets.

"We set out to design a truly exciting, desirable small car that exceeds all expectations. Today, we are keeping our promise that was made with the Verve Concept notchback last year," said Chelsia Lau, chief designer of China/ASEAN Programs, Ford Motor Company. "The all-new Ford Fiesta Sedan is sleek and contemporary. The interpretation of kinetic design on the four-door body has given the Fiesta sedan an independent identity while retaining the emotional appeal of its five-door sibling. "

The Ford Fiesta Sedan will be launched in China within months of its global reveal. It will be built at Ford's new, state-of-the-art manufacturing facility in Nanjing.

"This Fiesta writes the next chapter in our small car success story and builds on the widespread appeal of the Ford brand in China. Style-aware Chinese consumers will appreciate the uniqueness of this car that expresses their individuality, style and aspirations," said Robert Graziano, president and CEO, Ford Motor China.

The Ford Fiesta Sedan will be manufactured in China using the same advanced technologies as does its European counterpart. The body structure is manufactured with extensive use of high- and ultra high-strength steels to significantly increase strength and rigidity, while also reducing weight and improving fuel efficiency. These advanced steels also provide Fiesta with an increased measure of occupant protection.

The Ford Fiesta Sedan has been tailored to satisfy customer wants in China. Carrying out Fiesta's global strategy, additional variations of the all-new Ford Fiesta Sedan will be available across Asia and North America from 2010 with production from Thailand and Mexico supplying these important markets. However, Ford Fiesta Sedan will not be distributed in Europe.

"Launching the all-new Ford Fiesta Sedan to the world in China signals the importance of China and the Asian region in Ford's global strategy, " said John Parker, executive vice president, Asia Pacific and Africa, Ford Motor Company. "This is a sophisticated small car. Design combines with advanced technology to deliver very high levels of refinement, safety and class-leading fuel efficiency. This new Fiesta proves Ford's leadership in small car design and development. "

The New Ford Fiesta S

In a blast of Passion Orange, Ford proudly revealed its all-new global small car - the Ford Fiesta - as a vibrant five-door hatch. The all-new Ford Fiesta has been reinvented for a new generation of customers.

Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the all-new Fiesta is the first major product of Ford's new global product development process.

The all-new Ford Fiesta's dynamic character is accentuated by its bold kinetic design. Its distinct character is further accentuated with major strides in craftsmanship, quality of materials and product choice while continuing to represent Ford Fiesta's traditional strengths of practicality, value for money, agility and safety.

All- new Ford Fiesta clearly embodies the exterior hallmarks of kineticdesign, which has so convincingly infused emotion into the core of the Ford range in Europe and Asia.

The reveal in Europe in March of the three-door and five-door Fiesta hatch and now the China reveal of the five-door Fiesta hatch confirm that all-new Ford Fiesta will bring the most appealing elements of Verve Concept to production reality.

"I've been saying just wait for the all-new Fiesta to see how kinetic design can be translated into a small car," said Martin Smith, Executive Director of Design for Ford of Europe. "Now the wait is over. New Fiesta evokes an instant emotional response that says 'I want one' which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers."

Bold, Dynamic, Sculpted

The bold colours and sculpted surfaces of the all-new Ford Fiesta indicate how deeply the spirit of the Verve Concept has been carried into production as the latest model of Ford's kinetic design family.

Exciting and vibrant production colours include the Beijing reveal colour of Passion Orange and the bright Lightning Yellow to awaken Fiesta's bold and independent character.

The muscular, coupé-like profile and athletic presence of the all-new Fiesta demonstrates that none of the emotional appeal of the concept cars has been diluted in the production-ready five-door Fiesta hatch.

"All the vital elements of kinetic design combine to create a visually rich, dynamic exterior shape that is very close indeed to the original concept car," said Martin Smith, Ford of Europe's Executive Director for Design. "Full surfaces, bold graphics and dynamic lines combine coherently and harmoniously to create a dynamic spirit of fun and energy in motion."

With a feeling of toned muscularity, the all-new Ford Fiesta asserts an air of confidence, stylishness and individuality. Its aggressively contoured bonnet and front fenders convey a broad-shouldered stance, and its face features a distinctive signature element - a bold lower trapezoidal grille that draws attention and reinforces the key Ford attribute of sporty driving dynamics.

Chrome and brightwork are used selectively, like jewellery accents, to convey elegance and sophistication.

Large and full of character directly from the Verve concepts, Fiesta's bold headlamps become part of the shoulder shape and extend aggressively rearward almost as far as the stylishly raked A-pillars. The headlamp units incorporate all primary front lighting and signal functions - complemented on the lower bumper flanks by round, optimal aluminium lamps.

The all-new Ford Fiesta's profile emphasises its new, cab-forward shape and an attitude of poised, sporty style. The sweeping roofline extends appealingly from the forward-stretching A-pillar rearward, framing the bold graphic of the Fiesta side window profile to create the sporty feeling of a coupé for the five-door body style.

The Fiesta side windows combine to create a unified profile window graphic - a key kinetic design element that communicates dynamism. An elegant accent of chrome frames the lower edge of the side glass and accentuates the signature Ford "kick-up" at its rear.

The all-new Fiesta also features the signature bold wheel arches that communicate the vehicle's stance and dynamic capabilities, giving visual emphasis to new large-diameter alloy wheels.

Dynamic, kinetic design lines arc from side to side, uniting the upper corners of the tail lamps with the distinctive spoiler, which incorporates a slim LED stop lamp array. The sculpture of the body shapes is accented by elements like the new tail lamp - another Verve element that feels like it is an integral part of the body - and the V-shaped tailgate's chamfered rear glass.

Full technical details of the new Fiesta will be released closer to the formal launching of the production model before the end of 2008.

The New Ford Fiesta

FORD CONFIRMS FIESTA AS GLOBAL NAME FOR SMALL CAR

• Ford’s new-generation global small car to be previewed at 2008 Geneva Motor Show. Its worldwide name is confirmed – Ford Fiesta.
• New Fiesta is the first product of Ford’s new global product development process, with versions due for launch also in Asia and North America between 2008 and 2010.
• European production of new Fiesta begins in fall 2008.

Ford’s new small car family will use the Fiesta name around the world, the company confirmed today.

Designed and developed in Europe for customers in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford’s new global product development process. This new small car keeps alive a name synonymous with more than 30 years of success and strong driving dynamics in Europe and is already well known in markets across Asia, Australia and South America. The Fiesta also was offered in the U.S. from 1978 to 1980.

“The new Ford Fiesta captures every aspect of what’s defined Ford as a small-car leader in Europe and builds on it in terms of driving dynamics and design,” said Mark Fields, president of the Americas, Ford Motor Company. “When it arrives in North America in 2010, the Ford Fiesta will set a new standard in the small car segment. Even before it arrives in this market, though, the new Fiesta demonstrates how leveraging our global strengths can yield attractive benefits for customers around the world.”

The dynamic new look for this global family of small cars was previewed in three Ford Verve Concept vehicles which made their debuts at the Frankfurt Motor Show in September 2007, the Guangzhou Motor Show in November 2007 and the North American International Auto Show in January 2008.

In Europe, the new Fiesta will debut first in production guise at the 2008 Geneva Motor Show in March and will go on sale in fall 2008 in three- and five-door hatchback body styles. By 2010, the new Fiesta will be on sale in markets across Europe, Asia, South Africa, Australia and North America in a variety of regionally tailored models derived from a common platform.

“With the all-new Fiesta, we want to create a world standard for small car quality, design and comfort in a vehicle that is as exciting to drive as it is to look at. We believe this all-new model will attract a whole new generation of small car buyers, whether they are in Britain, Spain, China or California,” said Alan Mulally, Ford Motor Company President and CEO. “The new Ford Fiesta will set the standard for delivering to our customers products they really want and value while taking advantage of our wonderful global resources.”

The new Ford Fiesta brings the dynamic Verve Concept exterior and interior styling to production reality, demonstrating that small cars can be stylish, sophisticated and emotional. It rejects the notion that an affordable small car has to be a commodity.

The new Ford Fiesta also makes major strides in small car craftsmanship, quality of materials and product choice while continuing to represent traditional strengths of practicality, value for money, agility and safety. It also brings a host of big-car features to the small-car segment for the first time.

“The new Ford Fiesta is an example of how good a small car can be,” said Jim Farley, Ford’s group vice president, Marketing and Communications. “The Fiesta is great to look at, great to drive and it has quality you can see, feel and touch. It’s going to be an important growth product for North America.”

A key Ford Fiesta strength throughout its life has been its acclaimed driving quality, and the new model intends to uphold this reputation. Ford’s dynamics engineers also worked hard to enhance Fiesta’s ride comfort and isolate road, wind and powertrain noise from the cabin, and to give the new model an impressively quiet driving quality for a small car.

Fiesta for a New Generation

The all-new Fiesta opens another chapter in the story of the popular Ford small car that has sold more than 12 million units since its introduction in 1976 and represented real change when it came on the automotive scene. While it has moved with the times and fashions over the years, it has remained steadfast in its dedication to providing economical, practical and dependable transportation for people of all ages.

Starting in the early 1970s, the Fiesta project became a personal mission of Ford’s Chairman, Henry Ford II. A passionate believer in small cars, Ford rallied his company to the mission of creating a new model. He personally was involved in every step of the long process that led to the grand opening of the new automotive assembly plant in Almusafes, Valencia, with the attendance of the newly crowned King of Spain, Juan Carlos.

With the global fuel crisis as extra incentive, at the end of 1973, the Ford Board of Directors gave Project Bobcat, as it was originally known, the go-ahead for development and production. Fiesta didn’t get its name until 1974, when Ford whittled down a list of 50 potential names to just five. The final choice went to Henry Ford II, and his preference for Fiesta was entirely appropriate given the creation of the new manufacturing plant in Spain.

In Europe, the new Fiesta will be built at Ford’s Valencia manufacturing facility in Spain beginning in early 2009 alongside the Cologne manufacturing plant, which starts production in fall 2008.
A production announcement for the Ford Fiesta in Asia will be announced in April at the Beijing Motor Show. A North America announcement will come at a later date.

Verve Sedan Concept Specifications

• Overall length: 145.35 in.
• Wheelbase: 97.99 in.
• Overall width: 65.12 in.
• Overall height at curb: 54.33 in.
• Track width:
  • Front: 58.03 in.
  • Rear: 57.32 in.
• Front Overhang: 32.05 in.
• Rear Overhang: 57.32
• Headroom
  • Front: 37.8 in.
  • Second Row: 35.83 in.
• Legroom
  • Front: 42.09 in.
  • Second Row: 32.76 in.
• Powertrain: Fuel-efficient 4-cylinder engine